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Brand Marketing | Project Coordinator
Matinée Multilingual
A Reading-based voice over and localisation agency that also offers subtitling, translation and transcription services in over 80 languages. The agency is an industry veteran with 40 years of experience and a database of over 2,500 voice artists worldwide.
• Manage and grow LinkedIn, Instagram, and Facebook channels, driving brand visibility and audience engagement.
• Create compelling social media content for multi-platform campaigns.
• Produce and update web content, including banners, images, and visual assets using Canva.
• Write SEO-friendly blog posts and detailed case studies to support the company's content marketing strategy.
• Collaborate with internal teams to ensure consistent brand messaging across all digital touchpoints.
• Manage multi-round client feedback and approval workflows, coordinating between internal teams and external suppliers to ensure timely sign-off and delivery.
• Manage client projects end-to-end from initial briefs to final file delivery, liaising with audio engineers, voice artists, translators, and agencies across concurrent projects.
• Track campaign and content performance metrics using Excel dashboards, reporting on key results to inform future campaign decisions.
Writer | Marketing Coordinator | Editor
TechBBQ
A Danish organization, TechBBQ forges collaborations and sparks conversations between startups and entrepreneurs to meet innovative and groundbreaking startups in the tech ecosystem, discuss the latest trends, network in a cozy and vibrant atmosphere and get inspired by trendsetting speakers. In 2023, TechBBQ’s annual summit saw a convergence of over 2,000 representatives from startups, over 1,000 investors and almost 8,000 guests in total from all around the world.
• Drove all marketing and communication initiatives for the Nordics-India Startup Summit 2024.
• Developed impactful newsletters and presentation materials targeting key stakeholders such as policymakers, foundations, corporations, and start-ups.
• Collaborated with research volunteers and TechBBQ leadership to visually articulate innovative business concepts and start-up ecosystems.
• Worked closely with the TechBBQ core marketing team, ensuring alignment with established guidelines.
Editor | Writer | Translator (Dansk-Eng)
Last Week in Denmark
A weekly newsletter with over 25,000 subscribers and an average of 60,000 readers all across Denmark. It is available in five different languages and I am part of the English version.
Last Week in Denmark
In this weekly newsletter, I curated, translated (Dansk-Eng) and wrote news stories concerning internationals in Denmark.
Editor | Content Strategy & Localisation | Proofreader
Amway Malaysia
Amway is an American fast-moving consumer goods company with branches in over 100 countries. I was a senior editor within the communications and marketing department managing the brand’s health and wellness products at the company’s Malaysian headquarters.
Amway Nutrilite’s Traceability Microsite
Tasked to oversee progress of US content localisation into market. Edited and localised all content till project completion.
Communications Lead | Copywriter | Editor
Amway Malaysia
Amway Malaysia
Product Catalogue
Communications lead for this project. Drove this festive eCatalogue for the Malay-speaking audience in Malaysia. It contains articles, product recommendations and other brand materials.
Content Writer | Editor | CMS | SEO
Malaysia Airports’ Magazine — Convergence
Pitched and wrote fashion & beauty content on Pandora, for Malaysia Airports’ travel & lifestyle magazine, Convergence.
Branded content for health & lifestyle products — Amway Malaysia
News Journalist | Lifestyle Writer
New Straits Times
The oldest English-language newspaper in Malaysia still in print, the New Straits Times has a circulation number of about 90,000.